/* ==========================================================
   Strategic Marketing Organization — site styles
   Brand: purple, lavender, white
   ========================================================== */

:root {
  --purple-950: #1e0a3c;
  --purple-900: #2e1065;
  --purple-700: #5b21b6;
  --purple-600: #7c3aed;
  --purple-500: #8b5cf6;
  --lavender-300: #d8c4ff;
  --lavender-200: #e9ddff;
  --lavender-100: #f5f0ff;
  --white: #ffffff;
  --ink: #1a1030;
  --ink-soft: #5a5170;

  --radius: 20px;
  --radius-sm: 12px;
  --shadow: 0 10px 30px -12px rgba(46, 16, 101, 0.25);
  --max: 1120px;
  --font: "Plus Jakarta Sans", system-ui, -apple-system, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--white);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: var(--purple-600); }

.container {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 20px;
}

h1, h2, h3 { line-height: 1.1; margin: 0 0 .5em; letter-spacing: -0.02em; }
h1 { font-size: clamp(2.4rem, 6vw, 4.4rem); font-weight: 800; }
h2 { font-size: clamp(1.8rem, 4vw, 2.75rem); font-weight: 800; }
h3 { font-size: 1.25rem; font-weight: 700; }
p  { margin: 0 0 1em; }

.eyebrow {
  display: inline-block;
  font-size: .8rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--purple-600);
  background: var(--lavender-100);
  padding: 6px 14px;
  border-radius: 999px;
  margin-bottom: 18px;
}

.lead { font-size: 1.15rem; color: var(--ink-soft); max-width: 60ch; }

/* Highlighted word in headings */
.hl {
  background: linear-gradient(transparent 62%, var(--lavender-300) 62%);
  padding: 0 .1em;
}
.on-dark .hl {
  background: none;
  padding: 0;
  color: var(--lavender-300);
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font: inherit;
  font-weight: 700;
  font-size: 1rem;
  text-decoration: none;
  padding: 14px 26px;
  border-radius: 999px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform .15s ease, box-shadow .15s ease, background .15s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary {
  background: var(--purple-600);
  color: var(--white);
  box-shadow: 0 8px 20px -8px rgba(124, 58, 237, .6);
}
.btn-primary:hover { background: var(--purple-700); }
.btn-light { background: var(--white); color: var(--purple-900); }
.btn-outline { border-color: currentColor; color: var(--purple-700); background: transparent; }
.on-dark .btn-outline { color: var(--white); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }

/* ---------- Header / nav ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, .9);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--lavender-200);
}
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}
.logo {
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--purple-900);
  font-weight: 800;
  font-size: 1.05rem;
}
.logo-mark {
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  border-radius: 12px;
  background: linear-gradient(135deg, var(--purple-600), var(--purple-900));
  color: var(--white);
  font-size: .85rem;
  letter-spacing: .02em;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
  list-style: none;
  margin: 0;
  padding: 0;
}
.nav-links a {
  text-decoration: none;
  color: var(--ink);
  font-weight: 600;
}
.nav-links a:hover,
.nav-links a[aria-current="page"] { color: var(--purple-600); }
.nav-links .btn { padding: 10px 20px; color: var(--white); }

.nav-toggle {
  display: none;
  background: none;
  border: 0;
  padding: 8px;
  cursor: pointer;
  color: var(--purple-900);
}
.nav-toggle svg { width: 28px; height: 28px; }

@media (max-width: 760px) {
  .nav-toggle { display: block; }
  .nav-links {
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 12px 20px 20px;
    background: var(--white);
    border-bottom: 1px solid var(--lavender-200);
    box-shadow: var(--shadow);
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-links li a { display: block; padding: 12px 0; }
  .nav-links .btn { justify-content: center; margin-top: 8px; }
}

/* ---------- Sections ---------- */
section { padding: 96px 0; }
.section-tint { background: var(--lavender-100); }
.section-head { max-width: 680px; margin-bottom: 48px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.section-head.center .lead { margin-left: auto; margin-right: auto; }

.on-dark { color: var(--white); }
.on-dark .lead { color: var(--lavender-200); }

/* ---------- Hero ---------- */
.hero {
  position: relative;
  overflow: hidden;
  padding: 110px 0 120px;
  background:
    radial-gradient(circle at 85% 20%, rgba(139, 92, 246, .55), transparent 45%),
    radial-gradient(circle at 10% 90%, rgba(216, 196, 255, .25), transparent 40%),
    linear-gradient(160deg, var(--purple-900), var(--purple-950));
}
.hero .eyebrow { background: rgba(255, 255, 255, .12); color: var(--lavender-200); }
.hero h1 { max-width: 14ch; }
.hero .lead { margin-bottom: 36px; }
.hero-badge {
  position: absolute;
  right: 6%;
  bottom: 70px;
  transform: rotate(8deg);
  background: var(--lavender-300);
  color: var(--purple-900);
  font-weight: 800;
  padding: 18px 22px;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  text-align: center;
  line-height: 1.2;
}
.hero-badge small { display: block; font-weight: 600; font-size: .8rem; }
@media (max-width: 900px) { .hero-badge { display: none; } }

.page-hero { padding: 80px 0 72px; }

/* ---------- Cards / grids ---------- */
.grid { display: grid; gap: 24px; }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); }

.card {
  background: var(--white);
  border: 1px solid var(--lavender-200);
  border-radius: var(--radius);
  padding: 32px;
  transition: transform .2s ease, box-shadow .2s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.card p { color: var(--ink-soft); margin: 0; }
.card-icon {
  display: grid;
  place-items: center;
  width: 52px;
  height: 52px;
  border-radius: 14px;
  background: var(--lavender-100);
  color: var(--purple-600);
  margin-bottom: 20px;
}
.card-icon svg { width: 26px; height: 26px; }

/* Membership track cards */
.track {
  position: relative;
  border-radius: var(--radius);
  padding: 40px 36px;
  display: flex;
  flex-direction: column;
}
.track-general { background: var(--white); border: 2px solid var(--lavender-200); }
.track-strategist {
  background: linear-gradient(150deg, var(--purple-600), var(--purple-900));
  color: var(--white);
}
.track .tag {
  align-self: flex-start;
  font-size: .75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
  padding: 5px 12px;
  border-radius: 999px;
  background: var(--lavender-100);
  color: var(--purple-700);
  margin-bottom: 16px;
}
.track-strategist .tag { background: rgba(255, 255, 255, .15); color: var(--lavender-200); }
.track p { color: var(--ink-soft); }
.track-strategist p { color: var(--lavender-200); }
.track ul { list-style: none; padding: 0; margin: 8px 0 28px; }
.track li { padding: 7px 0 7px 30px; position: relative; }
.track li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 12px;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: var(--lavender-300) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%232e1065' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center / 11px no-repeat;
}
.track .btn { margin-top: auto; align-self: flex-start; }

/* Stats strip */
.stats {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: 24px;
  text-align: center;
}
.stat-num { font-size: clamp(2.2rem, 5vw, 3.2rem); font-weight: 800; color: var(--purple-600); line-height: 1; }
.stat-label { color: var(--ink-soft); font-weight: 600; margin-top: 8px; }

/* Split layout (text + image) */
.split {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 56px;
  align-items: center;
}
@media (max-width: 860px) { .split { grid-template-columns: 1fr; gap: 36px; } }

.photo-placeholder {
  aspect-ratio: 4 / 3;
  border-radius: var(--radius);
  background:
    repeating-linear-gradient(45deg, transparent 0 14px, rgba(124, 58, 237, .06) 14px 28px),
    var(--lavender-100);
  border: 2px dashed var(--lavender-300);
  display: grid;
  place-items: center;
  color: var(--purple-700);
  font-weight: 700;
  text-align: center;
  padding: 20px;
}

/* Team grid */
.team { display: grid; grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); gap: 24px; }
.member { text-align: center; }
.member-photo {
  aspect-ratio: 1;
  border-radius: var(--radius);
  background: linear-gradient(150deg, var(--lavender-200), var(--lavender-300));
  display: grid;
  place-items: center;
  font-size: 2rem;
  font-weight: 800;
  color: var(--purple-700);
  margin-bottom: 14px;
}
.member h3 { font-size: 1.05rem; margin-bottom: 2px; }
.member p { color: var(--ink-soft); font-size: .92rem; margin: 0; }

/* Steps */
.steps { counter-reset: step; display: grid; gap: 16px; padding: 0; margin: 0; list-style: none; }
.steps li {
  counter-increment: step;
  position: relative;
  padding: 20px 20px 20px 72px;
  background: var(--white);
  border: 1px solid var(--lavender-200);
  border-radius: var(--radius-sm);
}
.steps li::before {
  content: counter(step);
  position: absolute;
  left: 20px;
  top: 18px;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--purple-600);
  color: var(--white);
  font-weight: 800;
}
.steps strong { display: block; }
.steps span { color: var(--ink-soft); }

/* Contact links */
.contact-list { display: grid; gap: 14px; }
.contact-link {
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 18px 20px;
  border-radius: var(--radius-sm);
  background: var(--white);
  border: 1px solid var(--lavender-200);
  text-decoration: none;
  color: var(--ink);
  font-weight: 600;
  transition: border-color .15s ease, transform .15s ease;
}
.contact-link:hover { border-color: var(--purple-500); transform: translateX(4px); }
.contact-link .card-icon { margin: 0; width: 44px; height: 44px; flex-shrink: 0; }
.contact-link small { display: block; color: var(--ink-soft); font-weight: 500; overflow-wrap: anywhere; }

/* FAQ */
.faq details {
  background: var(--white);
  border: 1px solid var(--lavender-200);
  border-radius: var(--radius-sm);
  padding: 18px 22px;
  margin-bottom: 12px;
}
.faq summary { font-weight: 700; cursor: pointer; }
.faq details p { margin: 12px 0 0; color: var(--ink-soft); }

/* CTA band */
.cta {
  border-radius: 28px;
  padding: 64px 40px;
  text-align: center;
  background:
    radial-gradient(circle at 20% 0%, rgba(216, 196, 255, .35), transparent 50%),
    linear-gradient(140deg, var(--purple-600), var(--purple-900));
}
.cta .lead { margin: 0 auto 28px; }
.cta .btn-row { justify-content: center; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--purple-950);
  color: var(--lavender-200);
  padding: 56px 0 32px;
}
.footer-top {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 32px;
  padding-bottom: 32px;
  border-bottom: 1px solid rgba(255, 255, 255, .1);
}
.site-footer .logo { color: var(--white); }
.site-footer p { max-width: 36ch; margin-top: 14px; font-size: .95rem; }
.site-footer a { color: var(--lavender-200); text-decoration: none; }
.site-footer a:hover { color: var(--white); }
.footer-links { display: flex; gap: 48px; flex-wrap: wrap; }
.footer-links h4 { color: var(--white); margin: 0 0 12px; font-size: .9rem; }
.footer-links ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 8px; }
.socials { display: flex; gap: 10px; margin-top: 18px; }
.socials a {
  display: grid;
  place-items: center;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: rgba(255, 255, 255, .08);
}
.socials a:hover { background: var(--purple-600); }
.socials svg { width: 18px; height: 18px; }
.footer-bottom { padding-top: 24px; font-size: .85rem; opacity: .7; }

@media (max-width: 600px) {
  section { padding: 72px 0; }
  .hero { padding: 80px 0 90px; }
  .card, .track { padding: 28px 24px; }
  .cta { padding: 48px 24px; }
}