Indiana University · Kelley School of Business

Gain real-world marketing experience.

SMO connects IU students with industry professionals and real businesses so you can build skills, a portfolio, and a network before you graduate.

Open to
all majorsIU undergrads
What we do

Learn it. Then do it.

Each semester, members learn from student peers and industry experts, then put those skills to work on projects with real companies.

Guest speakers

Hear directly from marketing and consulting professionals about their careers and the industry.

Skill-building workshops

Hands-on sessions that build the practical marketing skills employers are looking for.

Case competitions

Team up to tackle real business challenges and present your strategy to judges.

Membership

Two ways to get involved

Jump in on your own schedule, or apply to work directly with business clients.

Open entry

General Member

Flexible access to the marketing and consulting industries, on your schedule.

  • Guest speaker events
  • Skill-building workshops
  • Case competitions
Join as a member
Application-based

Brand Strategist

An intensive path for students who want to build a portfolio and industry contacts.

  • Work with real business clients
  • Build tailored marketing strategies
  • Present your solutions to clients
Learn how to apply
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Founded

Ready to get started?

Join the GroupMe to hear about our next meeting, event, and application cycle.